D.I.Y. Music
Marketing

For Independent Artists

Free Masterclass
The Challenge

Break Through The Noise!

In today's saturated music landscape, standing out can feel like an impossible task. With streaming platforms making music almost free and the sheer volume of content out there, it's easy to get lost in the crowd. But here's the truth: simply having music on a streaming platform is not enough. To truly break through the noise, you need to embrace a new approach—one grounded in independence, control, and authenticity.

Independence is crucial. The music industry is notorious for its gatekeepers and the way it often traps artists into dependency. My mission is to help artists and labels break free from this cycle. You should not rely on bookings, management, or streaming platforms to define your success. Instead, you should be in complete control of your career, making decisions that align with your artistic vision and goals.
Control is the next vital component. Being in charge means more than just having your music available online. It means having full control over your art, your fan interactions, and your brand. Don't let investor-backed platforms or changing industry trends dictate your path. You should steer your career based on your values and your creative drive, ensuring that every move aligns with your
Authenticity is at the heart of everything we do. I believe that true success comes from being genuine. When you market your music, don’t fall into the trap of imitating others or adopting gimmicks that don't resonate with you. Be real, be yourself, and let your unique voice shine through. I’m here to guide you in crafting marketing strategies that feel true to who you are, allowing you to connect with fans on a deeper level without compromising your authenticity.

Website

--> Your Fan Funnel

No ordinary Website, but A Complete Digital Ecosystem for Independent Artists and Labels

You need a powerful tool that not only showcases your music but also turns casual listeners into loyal fans. That’s where my Fan Funnels come in. These aren’t just websites—they’re a comprehensive digital ecosystem designed to help you connect with your audience, sell your music, and build lasting relationships with your fans. Here’s what a Fan Funnel setup includes:

Your digital front door. The home page is designed to immediately engage visitors and introduce them to your unique sound and story. It’s clean, impactful, and sets the tone for the rest of the fan experience.

Whenever you drop new music, you need a landing page that’s fully optimized to capture attention and drive conversions. This page will be all about your latest release—whether it’s a single, EP, or album. I’ll ensure it’s designed to make people want to listen, share, and most importantly, buy.

Your music deserves to be heard and purchased directly from you. The Artist Shop is more than just a storefront—it’s a direct line to your fans. Here’s what it includes:

  • Music (Digital and Physical): Sell albums, EPs, and singles directly to your audience. A music player is integrated into the site, allowing fans to listen in the member area or download their purchases and import them to their favorite player.
  • Print on Demand (Printful Integration): Sell custom merch without upfront costs. Fans can order your designs on-demand, whether it’s t-shirts, posters, or other branded items.
  • Live Events: Offer tickets for concerts, book live performances, or even host live stream events.
  • Memberships: Create exclusive content for your biggest supporters with a member area that includes special access to music, videos, and more.
  • Online Courses: Share your knowledge with your fans. Whether it’s play-along videos or instrument tutorials, you can monetize your expertise.
  • Crowdfunding Campaigns: Empower your fans to support your next big project directly through your site.

Your super fans deserve something special. The V.I.P. area is a private space where they get access to content that’s just for them. Here’s what you can offer:

  • V.I.P. Content: Exclusive behind-the-scenes footage, early releases, and more.
  • Music and Video Library: A curated collection of your work that fans can stream anytime.
  • Live Stream Room: Host exclusive Zoom live streams with your most dedicated fans.
  • V.I.P. Shop: Special merch and discounts just for your V.I.P. members.

Stay connected with your fans and share your journey. Your blog is the perfect place to post updates, thoughts, and behind-the-scenes stories. This helps keep your audience engaged and builds a deeper connection between you and your fans.

Marketing is key. I’ll ensure your site is set up for seamless integration with both paid ads and organic posting strategies. Whether you’re running campaigns on social media or posting organically, everything will be connected to your Fan Funnel.

If you want to keep everything under one roof, I offer optional services like hosting, domain registration, email setup, and ongoing maintenance to keep your Fan Funnel running smoothly.

For labels, I offer a more robust version of the Fan Funnel setup. This includes:

  • WordPress Multi-Site Setup: Manage up to 100 artist landing pages from a single platform.
  • Label Website: Your home page will be a professional label website, giving you a central hub for all your artists.
  • Online Community Features: Build a community around your label and artists with integrated social features, forums, and more.
Website Showcase

Online Marketing

Online Traffic Streams Are Fueling Your Music’s Reach

With countless artists vying for attention, it’s not enough to just create great music—you need to drive traffic to it. That’s where Traffic Streams come in. This service is all about creating a steady flow of listeners, viewers, and fans who are genuinely interested in what you have to offer. I don’t just run ads—I create strategic campaigns that align with your goals, boost your visibility, and convert curious listeners into loyal supporters. Here’s how I do it:

Your digital front door. The home page is designed to immediately engage visitors and introduce them to your unique sound and story. It’s clean, impactful, and sets the tone for the rest of the fan experience.

Whenever you drop new music, you need a landing page that’s fully optimized to capture attention and drive conversions. This page will be all about your latest release—whether it’s a single, EP, or album. I’ll ensure it’s designed to make people want to listen, share, and most importantly, buy.

Your music deserves to be heard and purchased directly from you. The Artist Shop is more than just a storefront—it’s a direct line to your fans. Here’s what it includes:

  • Music (Digital and Physical): Sell albums, EPs, and singles directly to your audience. A music player is integrated into the site, allowing fans to listen in the member area or download their purchases and import them to their favorite player.
  • Print on Demand (Printful Integration): Sell custom merch without upfront costs. Fans can order your designs on-demand, whether it’s t-shirts, posters, or other branded items.
  • Live Events: Offer tickets for concerts, book live performances, or even host live stream events.
  • Memberships: Create exclusive content for your biggest supporters with a member area that includes special access to music, videos, and more.
  • Online Courses: Share your knowledge with your fans. Whether it’s play-along videos or instrument tutorials, you can monetize your expertise.
  • Crowdfunding Campaigns: Empower your fans to support your next big project directly through your site.

Your super fans deserve something special. The V.I.P. area is a private space where they get access to content that’s just for them. Here’s what you can offer:

  • V.I.P. Content: Exclusive behind-the-scenes footage, early releases, and more.
  • Music and Video Library: A curated collection of your work that fans can stream anytime.
  • Live Stream Room: Host exclusive Zoom live streams with your most dedicated fans.
  • V.I.P. Shop: Special merch and discounts just for your V.I.P. members.

TikTok has become a key platform for music discovery, especially among younger audiences. With TikTok Ads, I’ll help you tap into this massive audience by creating ads that blend seamlessly with the platform’s content. Whether it’s a promoted video or a hashtag challenge, TikTok Ads can help your music go viral and reach new fans.

Content Creation

Elevate Your Music’s Visual and Sonic Presence

A polished, multi-cam music video can be the difference between catching a fan’s attention and losing it. I’ll handle everything from shooting to audio mixing and mastering, ensuring your video doesn’t just look great but sounds incredible too. This service is perfect for artists ready to drop a single and make a lasting impact.

Your digital front door. The home page is designed to immediately engage visitors and introduce them to your unique sound and story. It’s clean, impactful, and sets the tone for the rest of the fan experience.

Content is king, especially when it comes to standing out in the music industry. I offer two content package options tailored to your needs.

The 1x Content Package includes a multi-cam live video with audio mixing and mastering, along with 5 behind-the-scenes (BTS)/making-of shorts and 5 high-quality image posts. Perfect for artists looking to make a strong, single impact.

For those who want more extensive content, the 4x Content Package provides 4 multi-cam live videos, audio mixing and mastering, 20 BTS/making-of shorts, and 20 high-quality image posts. This is ideal for creating a consistent presence across your platforms.

For artists and labels looking to create consistent content over time, my 4x Content Package is ideal. You’ll get four multi-cam live videos, each with expertly mixed and mastered audio, plus 20 behind-the-scenes/making-of shorts and 20 high-quality image posts. This package is about building a long-term connection with your fans, giving them a steady stream of content that keeps them engaged and invested in your journey.

Sometimes, a picture is worth a thousand streams. I offer high-quality photo shoots with a Sony Alpha Full Frame Camera, delivering at least 25 stunning images that capture your essence. Whether you need promotional shots, album covers, or just content for your social media, I’ll help you present your best self to the world.

Your visual identity is just as important as your sound, and I’m here to help you craft both. Whether it’s a logo design—from a sleek, monochrome logo to a full-color design with text—or artwork for your album, EP, or single, I’ve got you covered. I offer realistic, high-quality photos from professional photo shoots, ideal for an authentic connection with your audience. But if you’re looking for something that breaks the mold, I also provide AI-powered artwork that’s creatively limitless. From surreal, abstract visuals to entirely unique designs, I ensure your visuals are as powerful and unique as your music.

A.I. Assistants

Your Creative Partner, Not a Replacement: Accelerate Your Art, Stay Authentic

AI can be a powerful ally in unlocking your creativity and streamlining your workflow. With my A.I. Assistants, you get access to four unique AI-powered services designed to enhance your artistry without compromising your authenticity.

Struggling with social media posts or promotional material? The Content Assistant helps generate ideas, captions, and even full posts tailored to your style and brand, ensuring your content stays fresh and engaging.

Hit a creative block with your songwriting? The Lyrics Assistant can provide inspiration, suggest lines, or help you refine your lyrics, all while staying true to your artistic voice.

Whether you need realistic photos from a shoot or limitless AI-powered visuals, the Artwork Creator can bring your album covers, single art, or promotional material to life with unparalleled creativity.

Got a musical idea but not sure where to take it? The Music Generation assistant can help with everything from brainstorming ideas and creating demos to extending songs or generating remixes. It’s the perfect tool for when inspiration strikes but you need a little extra push to bring it all together.

Showcase

Websites
Music Videos
Artwork

About Me

Hi, I’m Robin, the creative force behind Noizer.com. My journey into media began in 2005 when I first stepped into a recording studio as a musician. That moment sparked a deep passion for media, which evolved from recording music to creating videos, mastering social media, and perfecting online marketing.

I don’t want to be one of those marketing gurus out there—I’m someone who truly understands the music world. My approach centers on three core values: independence, control, and authenticity. I’m dedicated to empowering you to stay true to your art while building a strong, independent presence.

With Noizer.com, I handle the complexities of media and marketing so you can focus on creating music. Whether it’s designing a fan funnel, producing engaging content, or running effective ad campaigns, I’m committed to making your music stand out.

Let’s break through the noise together. Let’s be Noizer.

Instagram Linkedin
  • since 2003: Music (Singing, Guitar, Bass, Drums, Piano)
  • since 2005: Audio Recording & Engineering
  • since 2007: Video recording & editing
  • since 2015: Web Design
  • since 2018: Online Marketing
  • since 08/2024: Noizer.com Founder
    • 360° Marketing For Independent Artists & Labels
  • since 04/2024: DX Media 360 Founder
    • Media Partner for Web Design, Online Marketing, Content Creation & A.I. Solutions
  • 11/2021 – 01/2024: Your Spark Music GmbH Founder & CEO
    • Development and marketing of the international music platform “EagleTunes”
  • 11/2018 – 12/2021: Self-employed Digitalization Consultant
    • Supported around 20+ SMEs in digitizing their sales processes & online appearance
  • 10/2017 – 10/2018: Zenjob GmbH Onboarding Manager
    • Talent onboarding at the start-up Zenjob
  • 10/2017 – 09/2021: HU Berlin Courses: Business Administration & Philosophy
    • Dropped out due to job offer at Zenjob GmbH (Start-Up)
  • 10/2016 – 09/2017: TU Berlin Course: Mechanical Engineering
    • Dropped out to transfer to HU Berlin • Simultaneously worked as a student assistant in prototype development at Takata AG
  • 08/2013 – 07/2016 Victor-Klemperer-Kolleg High School Diploma (second-chance education)
    • Advanced courses: Psychology & English • GPA: 1,6
  • 2008 – 2012 Freelancing Jobs as Musician & Camera Sales Consultant

Pricing

Fan Funnel 101
Free always
  • 3 Online Course Modules
  • Modul 1: Landing Page
  • Modul 2: Online Shop
  • Modul 3: Member Area
  • Fan Funnel 101 Community
Free Sign Up
Fan Funnel 360
$999 one-time payment
  • WordPress Framework
  • Landing Page
  • Online Shop
  • Member Area
  • Music Player
  • Blog
  • Newsletter Integration
  • Paid Ads Setup
  • Organic Setup
  • A.I. Assistant
  • Domain
  • Hosting
  • Email
  • Maintenance Service
  • all incl. for 1 year
Purchase Now

Content Creation

  • Single Music Video 299€

    Multi-Cam Live Video + Audio Mixing & Mastering

  • 1x Content Package 499€

    Multi-Cam Live Video + Audio Mixing & Mastering + 5 BTS/Making Of Shorts + 5 High Quality Image Posts

  • 4x Content Package 999€

    4x Multi-Cam Live Video + Audio Mixing & Mastering + 20 BTS/Making Of Shorts + 20 High Quality Image Posts

Artwork

  • Logo Design 99€

    Single Logo, Logo with custom font (Artist/Label Name), colored & monochrome

  • Artwork 199€

    Album/EP/Single Artwork

  • Photo Shoot 249€

    At least 25 edited high quality Photos shot with a full frame Sony Alpha cam

Noizer.Blog

Content Creation

The Power of DIY: How Independent Artists Can Easily Create…

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Web Design

Why an Ordinary Website Isn’t Enough…

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Online Marketing

Like the Big Players—All On Their Own…

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A.I. Solutions

Responsible AI: Aiding Indie Artists Without…

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Are You Ready?

Ready to take your music career to the next level and stand out in the crowded digital landscape? I’m here to be your go-to partner on this exciting journey.

Whether you’re an independent artist looking to build a strong online presence or a label ready to amplify your reach, I’ve got the expertise and passion to make it happen. From crafting a powerful fan funnel to executing impactful marketing strategies, I’m here to help you succeed.

And speaking of the Fan Funnel Masterclass—if you want an in-depth look at how to leverage the strategies and tools I’ve mentioned here, you can sign up for free. This masterclass will give you valuable insights into creating and executing an effective fan funnel, so you can start seeing real results.

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