Robin
Marketing Strategy & Web Design
Mission & Vision
Break Through
Break Through
The Noise!
Noizer is about standing out by staying authentic and focusing on creating high-quality music and content, rather than chasing fleeting social media trends or gimmicks. In the long run, true artistry and genuine dedication to your craft will always shine through.
We believe in empowering artists to take full control of their music, brand, and success. Independence means the power to make decisions, direct your career, and build a sustainable business without losing creative freedom.
Modern music marketing is like a well-oiled machine, where each part needs to work together seamlessly. We focus on the entire ecosystem—content and product creation, fan funnel strategies, and traffic streams—ensuring every piece fits perfectly.
By being real and staying true to yourself, you'll build stronger, more genuine relationships with your fans—because authenticity resonates more than any marketing gimmick.
Streaming platforms have slashed the worth of music by making it cheap and disposable. We stand for reclaiming the value of your art by helping you to build direct connections to true fans and earn what you deserve.
What You Need
Creator Workspace
D.I.Y. Product & Content Creation In Your Home Studio
Fan Funnel
Build Your Independent Distribution Channel & Take 100% Control Of Your Revenue
Traffic Streams
Master Organic & Paid Traffic Streams To Win Loyal Fans On Autopilot 24/7
Creator Workspace
Master Your Creative Process
Build a solid foundation for your content creation and grow your audience, with strategies tailored specifically for independent artists. The Creator Workspace is where it all starts. Whether you’re just getting your feet wet or you’re already experienced, I’ll guide you through developing a clear strategy, setting up your studio, and mastering the essential skills you need to create consistently great content & products.
Strategy & Plan
Success starts with having a clear plan. I’ll teach you how to leverage social networks to build a loyal following, while focusing on a strategy that connects your covers and original music.
- Social Networks 101: Get a solid understanding of how platforms like Instagram, YouTube & Spotify can work for you.
- Cover Song Strategy: Use covers as a powerful tool to draw in new fans and align them with your original music.
- Monthly Release Plan: Plan regular releases—three covers and one original each month—to keep your audience engaged and excited.
Studio Setup
You don’t need a fancy studio to create quality content. I’ll help you set up your own recording space so you can produce professional audio and video, even from home.
- Audio Setup: Find out exactly what equipment you need to capture high-quality recordings.
- Video Setup: Learn to shoot and edit videos that resonate with your audience, no matter your budget.
Creation Skills
Content creation is more than just making music. It’s about connecting with your audience through engaging stories, videos, and products that showcase your authenticity.
- Product Creation: Craft records, merchandise, live events, memberships and even courses that your fans can’t wait to get their hands on.
- Content Creation: Learn how to create engaging videos, stories, and behind-the-scenes content that will keep your audience coming back for more.
- AI Assistants: for Musicians: Leverage cutting-edge AI tools to supercharge your creativity and marketing. Use ChatGPT to craft marketing strategies and lyrics, Suno & Udio for music creation, MidJourney for unique artwork, and tools like Runway, Kaiber, and Invideo to produce professional videos. These AI-driven assistants allow you to streamline workflows, enhance your content, and maintain creative control while scaling your music career.
Fan Funnel
Turn Casual Listeners into Loyal Fans
Build a fan journey that drives engagement and revenue by connecting with your audience in deeper, more meaningful ways. You’re not just making music—you’re building a community. The Fan Funnel is designed to transform your casual listeners into loyal superfans, helping you connect, engage, and sell directly to your audience without relying on gatekeepers. We’ll work together to create a system that’s uniquely yours.
Landing Page
Your online hub, designed to convert visitors into fans.
- Hosting & Domain: Secure a professional online presence with your own custom domain.
- WordPress Installation: Get set up with WordPress, the perfect platform for musicians.
- Landing Page Sections: Build out sections that showcase your music, tell your story, and invite fans to take action.
Online Shop
Sell your music, merch, live events, memberships & courses as well es exclusive content directly to your fans.
- WooCommerce Setup: Set up your store quickly and easily with WooCommerce, a top e-commerce solution.
- Products Setup: Get your products ready for sale, from digital downloads to physical merch.
V.I.P. Area
Offer your most dedicated fans an experience they can’t get anywhere else.
- Membership Setup: Build a subscription-based VIP area where fans can access exclusive content.
- V.I.P. Sections: Deliver special experiences, like early releases, behind-the-scenes access, or exclusive live streams that keep your fans excited and engaged.
Traffic Streams
Get Your Music in Front of the Right Ears
Build a steady flow of fans to your content with a balance of organic and paid traffic strategies. The hard truth is, even the best music needs the right exposure to succeed. I’ll show you how to make sure your content is seen and heard by the right people. With a focus on both organic growth and targeted advertising, the Traffic Streams pillar will help you build momentum and grow your audience with purpose.
Accounts Setup
Create a strong foundation by setting up and optimizing your artist profiles on key platforms.
- Meta (Facebook & Instagram): Grow your audience through these essential platforms.
- Google: Ensure that fans can easily find you on the world’s largest search engine.
- Spotify & YouTube: Optimize your artist profiles for maximum reach and visibility.
- TikTok: Tap into TikTok’s immense potential for viral growth and fan engagement.
Organic Posts
Consistently posting and engaging with your audience is key. I’ll teach you how to do this without burning out.
- Manual & Scheduled Auto-Posting: Use tools to schedule posts so you can focus on what you do best—creating.
- YouTube & Spotify: Learn how to optimize your releases for streaming platforms to maximize organic growth.
- Instagram & Facebook: Build a following that engages with your posts, stories, and live streams.
Paid Ads
Reach new fans through carefully targeted ad campaigns that deliver results.
- Ad Creatives: Craft attention-grabbing ads that resonate with your audience.
- Meta Ads (Facebook & Instagram): Leverage ads on the platforms where your fans are most active.
- Google Ads: Drive traffic to your website, music, and online shop with highly targeted campaigns.
- Spotify Ads: Put your music in front of listeners directly through Spotify ads.
360° Setup Service + CoACHING
How Noizer Helps Artists To Become 100% Independent
FanFunnel360
As an independent artist, mastering three key areas is essential for success: your Creator Workspace, building a Fan Funnel, and managing Traffic Streams. These are the pillars of your artistic and business growth.
At Noizer.com, we guide you in mastering each of these areas with two powerful approaches. Through our 3 Stage 1:1 Program, you’ll learn step-by-step how to take full control of your content, audience, and marketing – empowering you to do it all yourself.
And our 360-degree setup service will handle the heavy lifting, so you can focus on creating while we take care of growing your career. Choose your path, and let Noizer help you thrive.
Pricing
NOIZER ACADEMY
Learn How To Do It Yourself
Free
For Ever
Live Zoom Sessions
Stage 1: Creator Workspace
- Strategy & Plan
- Studio Setup
- Creation Skills
Stage 2: Fan Funnel
- Landing Page
- Online Shop
- V.I.P. Area
Stage 3: Traffic Streams
- Accounts Setup
- Organic Posts
- Paid Ads
Support & Community
- Live Chat Support
- Independent Artist Community
FANFUNNEL360
360° Music Marketing Setup
$999
one-time payment
Live Zoom Sessions
Stage 1: Creator Workspace
- Strategy & Plan
- Studio Setup
- Creation Skills
Stage 2: Fan Funnel
- Landing Page
- Online Shop
- V.I.P. Area
Stage 3: Traffic Streams
- Accounts Setup
- Organic Posts
- Paid Ads
Stage 4: 1:1 Setup
- Content & Products
- Funnel Setup
- Instagram Ads Campaign
Content & Products
- Custom Release Plan
- Content Editing For 1 Month
- Products Assistant
Fan Funnel Setup
- Spotify & YouTube Setup
- Landing Page
- Online Shop
- V.I.P. Area
Traffic Setup
- Instagram Ads
- Meta Business Manager
Support
- 24/7 Live Chat Support
- Zoom Sessions
About
Hi, I’m Robin, the founder of Noizer.com. My journey into media began in 2005 when I first stepped into a recording studio as a musician. That moment sparked a deep passion for music related technology, which evolved from recording music to creating videos, mastering social media, and perfecting online marketing.
With Noizer.com, I handle the complexities of media, marketing and generating an income as an independent artist, so you can focus on creating music. Whether it’s designing a fan funnel, producing engaging content, or running effective ad campaigns, I’m committed to making your music stand out.
Let’s break through the noise together. Let’s be Noizer.
Team
Anna
Content Creator & Editor
Mark
Paid Ads Specialist
Showcase
Noizer.Blog
Ready To Amplify Your Career?
You’ve learned what it takes to make it as an independent artist. Now, it’s time to take action and start building your future. Whether you’re ready to dive in and do it yourself with the Free Noizer Academy, or you want a dedicated team to handle the heavy lifting with our 360° Marketing Service, Noizer is here to guide your journey every step of the way.
Every artist’s path is unique, and so is the support you’ll receive. Noizer gives you the tools to create, connect, and grow—on your own terms. Start today, whether it’s refining your creative process or expanding your fanbase. The choice is yours.
If you have any questions or need help deciding which path is right for you, don’t hesitate to get in touch. We’re here to support you and answer any questions.
Contact
-
represented by:
Robin Schaarschmidt
Romain-Rolland-Str. 122
13089 Berlin, Germany - +49 163 879 578 9
- +49 30 610 844 94
- robin@noizer.com
- Live Chat (button bottom right)
